People - change is inevitable
By 2020 Google estimates that there will be five billion of us accessing the internet on over 50 billion devices. The ease in which information circulates globally means that the same knowledge is available providing us all equal opportunity.
Innovation and the will to change are important prerequisites for a nation that wants to grow and prosper. Identifying and understanding the importance of future popular trends can give decisive insights into the direction in which technology is developing, as well as the general shift in the paradigm of society.
Julius Baer Next Generation – People identifies the positive trends associated with people and their way of life, bringing you creative and attractive investment solutions for the future.
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 | HappinessHappiness is determined by a multitude of economic, psychological and social factors that vary from person to person. Many argue that GDP does not capture the welfare of a nation so it is not surprising that in tumultuous economic times wellbeing outranks GDP in the happiness stakes. While income provides us financial security and lifestyle, good food instead of bread and water is a greater leap to happiness than that of good food to Porsches. |
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 | Flat worldOur global world is becoming more and more a level playing field in that we all have access to the same goods and services albeit on a different scale. Cultural and geographical divisions are becoming increasingly irrelevant in an internationally integrated and competitive market. |
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 | Growing upNever before in the history of mankind has the world seen such a large and growing group of healthy and wealthy pensioners. This emerging new segment of older people with money to spend can mean exciting commercial opportunities, but are families, governments and businesses ready to face the issues that will result from an ageing population? |
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